I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.
One of the frameworks often used by management when considering growth strategies is Anzoff's Growth Matrix.
I have known the concept for some time, but it has been very useful in sharing within the company the changes that have taken place over the past year and the direction that the company will take in the future.
Market Penetration →Main Tasks of Repair Division
New market development →Issues to be addressed by the Repair Division
in cooperation with other divisions
New product development →Create Division's approach
Diversification → Yoriito Division's approach
I am reminded once again of the great changes that have taken place over the past year.
Especially in the Create and Yoriito Divisions, I am really looking forward to the future, as I
am experiencing the process that started with a single person and spun out into the
relationships that have brought us to where we are today.
As a manager, I will continue to grow while being aware that change involves both opportunities
and risks, and I will remain conscious of the cooperation between departments.
