Key to improving overall organizational performance

新潟県長岡市 アパレル衣類修整のプロ集団 山田修整有限会社
Boring for no reason!

I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.


The title of the April 9 daily calendar was “Boring for No Reason.


"I was tired both at work and in my personal life. The one word that came out unexpectedly at my desk was “boring. A senior colleague next to me said, “The reason you are bored is because you don't have a reason. If you had your own reasons, you could work hard and enjoy everything. It is thanks to this one word that I am able to spend my uneventful days thinking that they are special."

                                                                     Reina Kanamori, Teacher, Aichi


Goal setting and objective setting are critical components of organizational performance. As a manager, understanding the difference between these two and utilizing them appropriately will lead to organizational success.


Goals are specific indicators or outcomes to be achieved. They should be set in the short or medium term and should be clear, including numerical values and deadlines. For example, “increase annual sales by 10%” is an example of a goal. Goals provide a roadmap for team members to stay focused and motivated.


Purpose, on the other hand, is the ideal state that an organization or individual wants to achieve or the reason for its existence. They are more long-term in nature, abstract, and often related to the mission or vision of the organization. For example, “to promote the sustainable growth of the company” is an example of an objective.


As a manager, you must first clarify the organization's objectives and then set specific goals based on those objectives. The clearer the objectives, the more effective the goal setting will be and the easier it will be for the team to unite around those objectives.


Ultimately, the proper setting and management of goals and objectives is the key to team unity and overall organizational performance.