Japan's Splendor Revealed by Popularity of Travel to Japan

I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.


The results of a survey conducted by the Japan National Tourism Organization (JNTO) on the intentions of visitors to Japan in 22 markets around the world were introduced in the February 5 Credit Report.


Japan ranked first in 11 of the 22 markets (China, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, the Philippines, Vietnam, Australia, and the Middle East), second in five markets (South Korea, Canada, Mexico, Italy, and Spain), and third in one market (the U.S.).


Although there are differences in ranking by market, the main purposes of travel to Japan include gastronomy, theme parks, art appreciation, garden/flower appreciation, and shopping.


By learning about the needs and evaluations of our customers, we are able to see the wonders of Japan anew.