We will not become a "jack-of-all-trades."

I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.


In the early stages of planning a new business, we came up with ideas for doing this and that if we were going to do it anyway. Then, we set targets and further narrowed down who we wanted to serve and what kind of service we wanted to provide. Of course, we could not do everything in reality because of various restrictions such as funding, facilities, and laws and regulations.


The repair business is not a "jack-of-all-trades." Since the repair business deals with delivery-related problems, it is common for multiple vendors to be involved, both on the "delivering side and the receiving side," as well as in their respective positions. Therefore, it is not possible to know the circumstances behind the trouble just by looking at the product that has been requested to be repaired.


1) Be flexible and responsive to needs

    Delivery problems with apparel garments can occur due to a variety of causes and circumstances, so it is important to be flexible and responsive to customer needs. However, for us, both the "deliverer" and the "receiver" are our customers, so it is important to always make proposals with an awareness of what is acceptable to both customers (delivery date, quality, and cost). We never know when, how much, or how a problem may occur, but our approach to making proposals leads to customer satisfaction and improved relationships of trust.


2) To establish expertise and differentiation

    In our business model of resolving delivery problems of apparel garments, it is important for us to establish our own expertise and differentiation. In order to continue to be the company of choice for our customers, we value our "never-give-up attitude" as well as our ability to respond (technology, quality, and speed) by utilizing the YAMADA Group network.


3) Challenging new markets and technologies

 Although our business model of solving delivery problems of apparel garments is often dependent on existing markets and technologies, it is important to challenge new markets and technologies to ensure our expertise and differentiation. We will also challenge ourselves to explore new business possibilities. We believe that by doing so, we will grow into a company that is even more loved by our customers.


We believe that by consciously practicing these things, we can build trust with our customers, enhance our own value, and explore new possibilities.