Significance of launching the Create Division

I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.


I have been thinking about the significance of the launch of the "Create Division" in October as a step toward realizing our company's 100-year vision, "Restoration to Creation”.


The role of the Create Division is to connect the repair business with new business.


We have always handled sewing-related alterations, but we have rarely had the idea of creating something new.


However, with the launch of the Create Division, we are now able to try not only B to B sample sewing, but also B to C remaking and upcycling.


In addition, it is now possible to provide support for custom-made products such as pet and children's clothing for those with particular needs, as well as for events and goods Yoriito plans to produce.


In fact, through the experience of opening a store for the first time at an external event on October 28, we were able to realize that the boundaries of possibilities have quickly expanded.


What is even more exciting is that the Create Division is beginning to function as a "link" both internally and externally. 


I hope that the "Create Division" will continue to grow toward the realization of our company's 100-year vision, "Restoration to Creation”.