The Importance of "Facing”

I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.


 There are a variety of surveys and articles on the ranking of management concerns, but in general they include the following.


Sales are not stable; Inability to secure excellent personnel; Inability to retain personnel; Inability to reduce costs; Inability to motivate employees; Inability to create new businesses or services


Internal relationships do not get along; feeling lonely; employees do not understand management's thinking; unable to find someone to consult with; unable to secure private life; lack of motivation in management


Thus, managers have to deal with a variety of concerns, but "to whom and what are we confronting?" is the key point that needs to be kept in mind.


1) "Confronting Ourselves".

 This is because managers are in a position to determine their company's vision and strategy, and are responsible for finding the causes of and solutions to problems. Facing oneself means objectively analyzing and improving one's strengths and weaknesses, values and assumptions, emotions, and behavior patterns. Knowing yourself and growing will broaden your perspective and judgment on problems.


2) "Confronting the problem itself"

 The process of problem solving must proceed logically. This includes clarifying the problem, identifying the problem area, tracking down the cause, formulating a solution, and implementing the proposed solution. Facing the problem itself means carefully conducting these processes, analyzing them based on data and facts, and deriving effective solutions. By understanding and solving the problem itself, management issues can be overcome.


3) "Confronting external factors such as stakeholders and the environment".

 Management is affected not only by its own company, but also by its stakeholders such as employees, suppliers, and customers, as well as by the environment, including social changes and competitive conditions. Understanding these external factors, communication and cooperation will help build trust and cooperative relationships, which will lead to sharing and solving management issues.


By "facing up" to them, we want to make sure that our worries do not remain worries.