I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.
The Chateraise Experience Tour includes an overnight stay at the Shateraise Hotel in Nirasaki City, Yamanashi Prefecture, a tour of the confectionery factory and farmers, and a fruit-picking experience.
The tour has become a popular tour that is flooded with applicants. What is the secret behind this popularity?
1) Responding to customer needs
This tour was originally planned in response to the needs of customers who were interested in Chateraise products and ingredients and wanted to tour the factory and experience making sweets.
2) Communicating the brand story
This tour allows visitors to see, taste, and experience the secrets of Chateraise's products and ingredients. Participants will also be able to directly feel the Chateraise brand story.
3) Aim for word-of-mouth effect
Chateraise's hands-on tours are so popular that there are times when there is a "waiting list" nearly 20 times the capacity. In addition, tour participants say that the frequency of subsequent visits to the store jumps more than twice as much. This is thought to be due to the fact that tour participants spread the word about their experience via SNS and word of mouth.
As described above, Chateraise's experiential tours offer many points of reference for business managers. By considering experiential measures regarding your company's products and services, you may be able to strengthen your relationship with your customers.