I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.
Today, I would like to talk about the importance of "feeling beyond reason" for managers.
Lately, I have been finding it easier to do the same things I used to do and feel as if the reactions of those around me have changed favorably. Of course, this does not mean that resistance has disappeared, but it does give me a sense of increased courage and energy to move forward. I call this feeling "the feeling of breakthrough.
A breakthrough in business is a significant change in the status quo by breaking through a difficulty or obstacle. Breakthroughs can be considered a type of innovation, but while innovation refers to bringing about change in society, breakthroughs focus on breaking through obstacles and difficulties.
There are four types of breakthroughs
1) Improvement or enhancement of existing technology
2) Finding an innovative breakthrough by pushing through existing technology or research
3) Reexamining the value of existing products and services to find new value
4) Creating new value while delving into technology and research
(a combination of 2 and 3)
Many of us small and medium business owners, despite the ideals we think in our heads, struggle with limited resources, but at the same time, we are passionate about what we do.
Performance = What? ✕ What feeling?
Before a breakthrough comes as a tangible result, an invisible feeling of acceptance, premonition, and realization of the "breakthrough" is necessary.
I believe that when managers are filled with "feeling of a breakthrough," it directly leads to a motivated and energetic workplace, which in turn leads to the growth of the company and the development of society as a whole.