About "Purpose Management”

新潟県長岡市 アパレル衣類修整のプロ集団 山田修整有限会社
Purpose  Management

I am Yoshida, president of Yamada Shusei Ltd., a professional apparel clothing repair company in Nagaoka City, Niigata Prefecture.


A column on management tips appeared in the August issue of "Niigata" No. 837, published by the Niigata Prefectural Federation of Chamber of Commerce and Industry.


The theme was "Purpose Management. The column was very informative, as it recommended that not only large companies but also small and medium-sized companies should open up their future through Purpose Management, which has begun to attract attention due to the Corona disaster.


When we look up the procedures and methods for formulating a path, we find "search and divergence," "organize and integrate," and "verbalize. As a start, I thought I would try to derive our company's own personality path from the management philosophy and vision that we have already formulated.


Needless to say, the formulation of a personal path is not a play on words, and it is necessary for all employees to understand, empathize, and continue to practice the personal path.


YAMADA's Management Philosophy

We will create a bright future that leads to the development of the local economy by becoming a family of value connections that circulate the true value of our people and products throughout society, and by fostering a place where the circle of smiles naturally expands.


YAMADA's 100-year vision

Restoration to Creation - From crisis to joy, from flaws to bonds.


The keywords and concepts extracted from the management philosophy and vision are as follows.


Key words of the management philosophy

 People, Products, True Value, Society, Circulation, Value-Based Family, Smiles, Place, Local Economy, Future


Concept of Management Philosophy

Creating a bright and joyful future by giving back to society the value of people and products, valuing connections with colleagues and customers, and contributing to the local community.


Key words of the 100-year vision

Restoration, Creation, Crisis, Flaws, Bonds


Concept of the 100-year vision

Create new value and innovation by taking positive challenges to critical situations and difficult issues, using flaws and failures as opportunities for learning and growth without fear, and deepening relationships of trust with colleagues and customers.


YAMADA's Purpose Draft

Purpose 1: A company that contributes to society by turning crisis into opportunity through the circulation of the value of people and products


Purpose 2: A company that creates smiles by connecting people and products, turning flaws into bonds.


Purpose 3: A future-oriented company that transforms crisis into creation by bringing out the true value of people and products.


When I verbalize it again in this way, I get excited, and I am thinking of working on "Purpose Management" in order to prevent our management philosophy and vision from becoming "a picture painted on a cake.