Three points that management should avoid

I am Yoshida, president of Yamada Shusei Ltd., a professional apparel garment repair group in Nagaoka City, Niigata Prefecture.


Avoiding failure is critical to success as a manager. Here are three points that managers should avoid and how to prevent them, but surprisingly, they are not issues only for fledgling managers.



1) Ignoring market needs.

 Focusing only on what you like to do or what you are good at, you may overlook the needs of your customers and the trends of your competitors. This means that your product or service will not be accepted by the market and sales will not increase. To avoid ignoring market needs, it is necessary to constantly listen to customer feedback and feedback, conduct market research and analysis.


2) Confusing management with work.

 Some people believe that managers are supposed to run the business and leave the work to the employees. In reality, however, many managers are so busy with work that they do not have the time or mental space to develop the strategies and plans necessary for management. In order not to confuse management with work, it is necessary to clarify one's roles and responsibilities and to give appropriate instructions and delegations to employees.


3) Failure to appreciate and learn

 Sometimes managers assume that they have succeeded through their own efforts and abilities and do not appreciate the people and environment around them. They may also think they already know what they need to know and not try to learn new knowledge and skills. This is a lack of honesty, which is essential for growth.


 To remain grateful and unlearned, it is important to always be humble and appreciative, acknowledging that our success is due to others and external factors. It is also necessary to honestly admit what you do not know and what you cannot do, and to be willing to continue to actively learn.


 Avoid these things as much as possible, and always update your "latest educational background" by "judging and acting correctly based on data" with an "honest heart".