The year's plans are made on New Year's Day!What should a company do at the beginning?

新潟県長岡市 アパレル衣類修整の専門集団 山田修整有限会社
What should a company do at the beginning?

I am Yoshida, president of Yamada Shusei, a professional apparel garment repair company in Nagaoka City, Niigata Prefecture.  


There is a theory that the origin of the phrase, "The plan of the year begins on New Year's Day," is a letter written by Mori Motonari, a feudal warlord, to his eldest son.


The plan of the year is in the spring!

The plan of the month is in the first day of the month!

The plan of the day is in the sound of a chicken's call!


"Spring" refers to the months of January through March, "Tsuitachi" refers to the first day of the month, and "Keimei" refers to the early morning when the first cocks crow, implying that the beginning of a year, month, and day is crucial to its fulfillment.


So, what should a company do at the beginning?


I believe that the first thing a company should do is to "set objectives and goals.


Needless to say, in order for a company to survive, it must make a profit through its corporate activities (performance), and performance can be expressed by the following formula.


 Performance = What you do? ✕  How do you feel about what you are doing?   


 Performance is not an addition, but a multiplication, and therefore, in order to improve performance, a company must focus not only on the "visible" aspects of its performance, but also on the "invisible" aspects. Conversely, if "the company's vision, goals, and corporate activities" are linked to "members' feelings," then performance will be competitive even under difficult circumstances.


 I know this may sound harsh, but it is not "goal setting," but rather "objective goal setting.


 「For what?」「 For whom?」「 What kind of view do I want to see?」

 The clearer you can visualize, the stronger your internal and emotional connection will be, and the closer you will be to achieving your goals.


 I wish you a wonderful start to the year.